OUR TEAM
Deniz Erdem
eCommerce Content Manager | Supply Chain Manager
Logistics & Shipping
E-commerce
IT & Systems
OUR GROWTH, BUILT ON A FOUNDATION OF TRUST
1996 – THE START
In 1996, my father started Noorlanden from an attic room in Schiedam, after the bankruptcy of HFP, where he had previously worked. No premises, no team, no machines. Just an old computer, a sharp vision and the conviction that greenhouse construction parts could be made better, faster and more reliable. This is where the foundation was laid for what Noorlanden is today.
2004 – SECOND GENERATION
Mark joined the company. A logical step, driven by craftsmanship and a keen sense of what customers really need. It was the transition from pioneering to professionalizing, without losing the DNA of the early days. Demand kept growing, and customers increasingly found their way to Noorlanden.
2007 – FIRST PREMISES
After 11 years in the attic, Noorlanden bought its first own premises. For the first time, the company had a physical home base to keep building on the future. This was the moment when Noorlanden professionalized, both literally and figuratively.
2010-2016 – ACCELERATION
Growth could not be stopped. In 2010 the second premises were added, followed by the third in 2016. Each building represented a new phase: more customers, more parts, more trust in the market. Noorlanden grew along with the ambitions of its customers in greenhouse construction.
2019 – GENERATIONAL HANDOVER
Mark took over the company and his father stepped back. Noorlanden faced a question: do we keep growing in a fragmented way, or do we take a big step forward? The choice was clear. It was time for consolidation and transformation into one modern, central and future-focused company.
OUR GROWTH, BUILT ON A FOUNDATION OF TRUST
1996 – THE START
In 1996, my father started Noorlanden from an attic room in Schiedam, after the bankruptcy of HFP, where he had previously worked. No premises, no team, no machines. Just an old computer, a sharp vision and the conviction that greenhouse construction parts could be made better, faster and more reliable. This is where the foundation was laid for what Noorlanden is today.
2004 – SECOND GENERATION
Mark joined the company. A logical step, driven by craftsmanship and a keen sense of what customers really need. It was the transition from pioneering to professionalizing, without losing the DNA of the early days. Demand kept growing, and customers increasingly found their way to Noorlanden.
2007 – FIRST PREMISES
After 11 years in the attic, Noorlanden bought its first own premises. For the first time, the company had a physical home base to keep building on the future. This was the moment when Noorlanden professionalized, both literally and figuratively.
2010–2016 – ACCELERATION
Growth could not be stopped. In 2010 the second premises were added, followed by the third in 2016. Each building represented a new phase: more customers, more parts, more trust in the market. Noorlanden grew along with the ambitions of its customers in greenhouse construction.
2019 – GENERATIONAL HANDOVER
Mark took over the company and his father stepped back. Noorlanden faced a question: do we keep growing in a fragmented way, or do we take a big step forward? The choice was clear. It was time for consolidation and transformation into one modern, central and future-focused company.